So What's This All About?
On the surface, the Paddle In The Park Contest is a chance to find a hidden paddle in a park, somewhere in Ontario. But that’s just a small, incidental aspect of this summer-long event. The contest was conceived as way to re-enforce the idea that being in Nature is truly a rewarding experience – or like what we call being “Out There”. To do this, we listed at least 9 rewards then added another: a tangible representation of all those rewards in the form of a handcrafted Badger® canoe paddle.
People had a lot of fun following the contest and looking for clues, because when each paddle was found we drew a random winner for a prize package. 2013 was a huge success, with 2014 being even bigger and better with more paddles, and more paddle hiders. And this year, we’re looking forward to an even better event for 2015 – with more paddles, more rewards, more celebrity paddle-hiders, and more time in Nature!